Trust in Every Package in the Light of Science

Domestic Production, Universal Quality

R&D and Quality Control

Our products are developed through R&D processes planned with a scientific approach and multi-stage quality control practices. Every step from raw material to the final product is regularly monitored and recorded.

Non-GMO Raw Material

Effeffe Pet prefers non-GMO raw materials in its production. Our supply processes are carried out with business partners selected in line with quality and reliability criteria.

Hands-Free Packaging

In our modern production facilities, products are packaged untouched. Product safety is kept at the highest level with packaging processes based on hygiene and traceability.

Effeffe Pet offers reliable products by combining domestic production power with international quality standards. All processes from production to packaging are managed in line with the principles of quality, hygiene and sustainability.

Our Brands

With our domestic production strength, we offer reliable solutions for different needs with our brands positioned in the super premium, premium and economy segments.

Lavital
Pronature
Our brands positioned in the super premium segment are developed in line with scientific nutrition approaches and high quality standards. All stages, from ingredient selection to production processes, are managed with precise quality control practices.
Econature Plus
Our premium segment brands offer solutions for daily nutritional needs with balanced ingredients and reliable production processes. Quality, sustainability and accessibility are the key focus points of this segment.
Econature
Croque
Dostpati
Paw in Love
Our brands in the economic segment aim to reach a wide audience without compromising quality standards. It offers a reliable alternative with its controlled production processes and balanced content approach.

Export Network

Effeffe Pet exports to more than 30 countries, mainly in Europe, Asia, North Africa and the Middle East, with more than 30 years of production, quality and R&D experience under the roof of Italy and Anadolu Pet.

We are positioned as a reliable business partner in different geographies with our production approach in accordance with international quality standards.

Effeffe Pet

R&D

R&D processes at Effeffe Pet are based on scientific data, current nutritional approaches and the real life needs of animals.

From formulation development to product improvement, all stages are planned with a focus on quality and trust.

  • Product development processes in line with scientific literature and current nutritional approaches.

  • Quality, analysis and control studies carried out with the principle of continuous improvement.

Effeffe Pet

Raw Material Supply

Raw material procurement at Effeffe Pet is planned in line with quality standards, traceability and sustainable supply principles.

All raw materials included in the production process are evaluated within the framework of specified quality criteria.

  • Traceable raw material procurement processes in accordance with defined quality standards.

  • Controlled supply chain management based on continuity and quality.

Effeffe Pet

Production and Packaging

Effeffe Pet's production and packaging processes are carried out in line with hygiene, traceability and quality standards.

All production stages are kept under control within the framework of established procedures and product safety is taken as a basis.

  • Production and packaging processes in compliance with hygiene and quality standards.

  • Controlled production infrastructure based on product safety and continuity.

Effeffe Pet

Quality Control

At Effeffe Pet, quality control processes are carried out in a planned and systematic manner at all stages from raw materials to the final product.

The safety, continuity and conformity of products are monitored in line with established standards and internal control procedures.

  • Planned quality control applications in raw material and production stages.

  • Monitoring and recording processes that support product consistency and safety.

Witness our sustainability journey

At Effeffe Pet, we consider sustainability as a long-term approach from production to supply, from resource utilization to process management.

Our goal is to create a balanced production approach that meets today's needs while taking into account tomorrow's resources.

Responsible Approach to Production

Our production processes are based on efficiency, resource utilization and process continuity.
The aim is to create a balanced and controlled production structure that supports operational sustainability.

Long-Term Nutrition Approach

Our formulations are developed with an understanding of the balanced nutritional needs of pets throughout their life cycle.
For us, sustainability means creating value not only in production but also in the use of the product.