History

Effeffe Turkey was established in Salihli, Manisa in 2016 as the joint venture of Effeffe Pet Food company headquartered in Italy and Anadolu Pet, which has been the industry leader for over a quarter-century.

Benefiting from over-30-years’ worth of manufacturing, quality and R&D know-how, Effeffe Turkey has reached the growth rate targeted by Anadolu Pet and Effeffe Italy while also maintaining the production quality in European standards. Effeffe Turkey managed to become one of Turkey’s leading animal food producers in a very short time by predicting new trends and critical success factors through its multi-faceted experience.

By being respectful to nature, animals, and environment, Effeffe Turkey has all the necessary quality certificates to ensure that its products encounter no problems from production to their delivery to the end users. With a production and storage area of 8,000 square meters, Effeffe Turkey’s production capacity is going to increase 10/hour with the new investment.

Effeffe Turkey has flexible production ability with its hi-tech factory capabilities and a great expertise in special branded cat and dog food production.

Effeffe Turkey directs and informs every client with regards to their needs, solves their problems and accept solving their problems as a part of its services. The main objective behind all of its services is to increase the customer satisfaction and trust in Effeffe Turkey’s products and services.

In 2020, Effeffe Pet Food joined the family of United Pet Food, a company that has over 20 years of experience in the industry. United Pet Food is among the leading high-quality cat and dog food, dog biscuits and snacks manufacturer with their production facilities located in Belgium, France, Poland, Netherlands, Spain, Romania, Italy, and the UK.
  • 1986
    • Effeffe Pet Food was established in Milan, Italy by Angelo Ferrari.

      • 1986
  • 1988
    • Anadolu Pet was established in Moda, İstanbul by Ömer Üçüncü.

      • 1988
  • 2016
    • Effeffe Turkey factory was established in Salihli, Manisa as a joint venture of Effeffe Italy and Anadolu Pet.

      • 2016
  • 2020
    • Hi-tech Effeffe Italy factory was sold to United Pet Food, the largest pet food producer in Europe.

      • 2020